Ahmad Kaab Usmani — Founder & Performance Marketer

Executive Summary ✦

Technical founder and performance marketer bridging the gap between high-volume paid media acquisition and sub-second digital engineering. Direct track record scaling consumer and enterprise funnels up to 5.2x ROAS across Meta and Google Ads, while designing and developing zero-bloat web applications and visual brand systems. Operates with direct founder execution — zero agency overhead, verified data outcomes, and end-to-end technical ownership.

Core Agency Pillars ✦

01 Meta Ads & Scaling

Full-funnel Meta Ads Manager · Server-Side Conversions API (CAPI) · Dynamic Hook Testing · Audience Retargeting · ROAS Scaling

02 Google Ads Acquisition

Google Search & Performance Max · 10/10 Quality Score Architectures · Negative Keyword Sculpting · CPA Reduction · Auction Insights

03 Web Development

Clean Vanilla Architecture (HTML5/CSS3/ES6+) · Lighthouse 98+ Optimization · Sub-Second Paint · Technical SEO · Zero-Bloat Stacks

04 Graphic Design

Visual Identity Systems · Luxury Editorial Typography · Performance Ad Creatives · High-Converting Social Carousels · 300 DPI Print Specs

Track Record & Systems Shipped ✦

Aura Luxe D2C Meta Ads · Performance

Engineered full-funnel Meta advertising architecture with dynamic creative matrices and server-side CAPI. Scaled ROAS from 2.1x to 5.2x, delivering $142,480+ in attributed revenue with 0 ad fatigue.

Apex Search Funnel Google Ads · Acquisition

Built high-intent Google Search and Performance Max campaigns with tiered negative keyword sculpting. Reduced CPA by 38% while maintaining 88.4% Top of Page Ad Rank and a 10/10 Quality Score.

Veloce Storefront Web Engineering · Headless

Designed and deployed high-performance digital storefront utilizing vanilla web architecture and edge caching. Audited at 100/100 Lighthouse benchmark with 0.38s initial paint and 0.00 CLS.

KINETIC Brand System Graphic Design · Matrix

Developed complete brand identity and social creative system featuring bespoke vector assets and editorial typography. Generated +64% CTR improvement on paid feed creatives.

Organic & Paid Pipeline Growth · Distribution

Scaled content distribution channels to 1.6M+ impressions through data-backed creative testing, keyword indexing, and high-retention video production.

Experience ✦

Founder & Performance Marketer KAAB Digital Studio 2024 – Present

Directly manage media spend, ad creative production, and technical architecture for high-growth client accounts.
Deploy end-to-end attribution pipelines integrating Meta Conversions API (CAPI) and Google Tag Manager.
Architect and build custom, sub-second web applications delivering 98+ Lighthouse scores and zero layout shift.
Lead direct client engagements from discovery scoping to weekly KPI reporting and campaign iteration.

Web Engineering & Growth Specialist Independent Practice 2023 – 2024

Designed, built, and launched responsive, SEO-hardened websites for e-commerce and digital product brands.
Engineered Python data pipelines and automated synthesis tools reducing content creation turnaround times by 90%.
Conducted web security audits and vulnerability assessments using Linux CLI and network analysis tools.

Technical Foundation & Credentials ✦

Bachelor of Computer Applications (BCA) — JIMS Delhi (2023–2026)
Continuous study in Systems Architecture, Web Security Protocols, Database Systems, and Algorithmic Design.